"SOMETIMES WHEN TIMES ARE TOUGH - YOU'VE GOT TO DO SOME PRETTY DRASTIC THINGS"

Ladies,

Most of you know me already from emails and chatting on the phone, for those of you whom I haven't  already connected with, I am Rachel Graham, owner of The Shoe Room in Dundalk, also known as www.large-size-designer-shoes.com. I specialize in ladies designer shoes from size 5 to size 11 (along with jewellery,bags & accessories)
I am the feet of the business!

Right now I am sitting here in my shop wondering what to do. Problem is.....my business is no different from any other retail business this year - REALLY TOUGH GOING  - especially here in Dundalk - and I'm worried that I have far too much in stock - and in a few weeks, the new Spring Summer 2010 collection is going to start arriving. As a result, I think you are going to be interested in what I am about to tell you.

I'm going to do something that I've never ever done before and I HOPE I never have to do again. I am going to take my entire Stock of "THIS SEASON" merchandise and sacrifice everything NOW - AT UP TO 50 % OFF

BUT wait.. it gets better!

I am going to make this into an even better offer for you - here’s the interesting part –as a loyal online customer YOU will receive THREE EXCLUSIVE COUPONS from me to give you even more discounts!

• ADDITIONAL 20% OFF every pair of boots on sale - use code BOOTS20
• ADDITIONAL 15% OFF every pair of shoes on sale - use code SHOES15
• ADDITIONAL 10% OFF every accessory on sale!!  use code ACC10
  

Just use the codes on the handwritten coupons at the end of this email
(I can't beleive I'm sending out handwritten coupons!)

You're going to get EVERYTHING! EVERY PAIR OF BOOTS  (minimum 50% off with your coupon!) EVERY PAIR OF SHOES (minimum 45% off with your coupon), EVERY HANDBAG & EVERY SCARF! (minimum 40% off with your coupon) Everything out of this seasons stock.. And I am not going to hold back any brands either.....Stuart Weitzman, Pretty Ballerina, French sole, PLUS the couture shoe brands like Eileen Shields, Olivia Morris and Rupert Sanderson - EVERY BRAND in the shop is included.

I'm talking about...

• Some boots from last season up to 70% off! NOW only € 120 when you use your exclusive coupon..
• Heels from ie: Bettye Muller - 60% off !NOW only €80 when you use your exclusive coupon..
• Ballerinas from French Sole at 50% off ! NOW only €49 when you use your exclusive coupon..
• and there's more - beautiful silk scarves from Codello up to 50% off NOW from only €25, Gorgeous Bags at 50% off selected styles NOW from just €149...

I know some of you already know the quality of our shoes, so obviously you will understand how UNBELEIVABLE these prices are!

Now, you might ask yourself, why is Rachel giving me the extra coupons??
the prices are already Rock-Bottom. Well, the answer is simple

• I need to shift stock quickly to make room for new stock
• If I’m going to sell off my stock at cost price I want YOU my loyal online customers to be the ones to benefit from these amazing prices FIRST..

Soon, I will have to advertise these amazing prices to the general public and then the best stuff will be gone. I URGE YOU TO ACT NOW - THESE PRICES WILL GO PUBLIC ONLINE ON 24th DECEMBER. The Shoe Room opens on 28th DECEMBER TO THE PUBLIC WITH ALL OF THE ABOVE OFFERS


Thanks for taking the time to read this letter. I apologise if it has offended any of you with its “hard sell” but I am really passionate about our business and as the headline says “sometimes when times are tough – you’ve got to do some pretty drastic things”

Thanks & I look forward to seeing you shopping online
warmest regards & seasons greetings

Rachel